Turn Brand Equity Into New Revenue Streams
I have led global partnerships for Newell Brands, Serta Simmons Bedding and Kimberly-Clark. Now I help PE-backed and rapidly scaling consumer brands turn fragmented or untapped partnership potential into focused, profitable growth.
BEAM brings clarity, focus, and light to how brands grow.
$2B+
In partnerships revenue delivered
Your Partnerships Are Costing You Money
Most organizations treat partnerships as side projects, scattered deals, siloed teams, and no one accountable for results.
Partnerships need the same infrastructure rigor as any other revenue stream: compliance systems, royalty tracking, and cross-functional alignment. Without it, you get chaos - duplicate deals, approval bottlenecks, and missed profit.
Agencies deliver projects, but no one owns outcomes.
You don't need more deals. You need a system that turns brand equity into measurable profit across every category and channel.
Track Record That Speaks
$2B+
Retail sales generated under my leadership
$60M+
Largest annual partnership value managed
100+
Products distributed in over 100 markets worldwide
Prior Brands and Partners
I have had the privilege of working for and with leading brands across entertainment, culture and consumer goods from global icons to emerging innovators.
The portfolio of brands includes:
I Work for You To Drive Your Results
Most consultants hand over a strategy deck and walk away. I embed inside your business to build the infrastructure your partnerships need to deliver measurable growth.
Partnerships aren't "paperwork." They're profit centers and when built with the right operating model, clear approval flows, and data-driven accountability. For growth leaders, partnerships are an underleveraged P&L lever and one that can scale faster than new product development or M&A.
At Newell Brands, I unified fragmented programs across 15+ household brands, increasing profitability by 11% YOY and eliminating redundant spend.
I move fast enough for private-equity timelines but with the structure Fortune 500 governance requires. That's why I take on fewer clients, go deeper, and share ownership of outcomes.
| "I bring clarity where leaders see overwhelming complexity and build the systems that turn chaos into profit."
Ways to Work With BEAM
Whether you're launching your first licensing program or scaling a global portfolio, BEAM instills structure that accelerates growth.
Fractional Leadership
Embed BEAM as your outsourced VP of Partnerships or Licensing (10-15 hrs/week) to design, scale, and manage a growth system that drives results.
Strategic Growth Projects
6-12 week fixed-scope engagements focused on building a partnership playbook, validating category potential, or sizing new market opportunities.
Advisory & Retainer Support
Ongoing counsel, partner introductions, and deal evaluation. ideal for founders, PE leaders, or boards managing multiple brands.
When to Engage with BEAM
I'm typically brought in when:
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PE-backed consumer goods companies are seeking asset-light growth and partnership scalability*
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Mid-size contract manufacturers are ready to move from supplier to brand builder
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Rapidly scaling brands (S50M-$500M) need systems and leadership to manage licensing, retail, and co-brand complexity
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Brand equity is being left on the table because no one has the infrastructure to capture it
BEAM also consults with enterprise brands and entertainment IP owners on partnership strategy, portfolio expansion, and category alignment initiatives.
From Fragmented Partnerships to $30M in Profit Growth
Unstructured partnerships leak profit — I turn that chaos into measurable margin.
From Fragmented Partnerships to Scalable Growth
A global consumer products company had multiple licensing programs operating independently, with overlapping partners and no shared reporting systems.
I designed and led a unified global partnerships model that streamlined governance, standardized compliance, and created measurable accountability.
Key initiatives included:
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Establishing clear approval authority and service-level agreements
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Introducing partner scorecards to track revenue, margin, and brand health
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Automating compliance and royalty reporting
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Implementing quarterly C-suite business reviews to align on ROI
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Consolidating vendors to improve efficiency
Result: More than $30M in profit growth and a X% reduction in administrative overhead, achieved through stronger alignment, transparency, and disciplined infrastructure.
Engage with BEAM
Selected Programs & Partnerships
Consumer Brand Transformation (Newell Brands)
Built and unified licensing programs across 15+ household brands, driving cross-category growth and improving profitability.
(examples: Coleman, Contigo, Crock-Pot, Oster, Rubbermaid, Calphalon, Mr. Coffee, Yankee Candle, Graco, Paper Mate)
Coleman × Keystone
Entertainment & IP Partnerships (Newell)
Led collaborations with Disney, Mattel, Netflix, and artists and influencers like Ms. Rachel, Ally Love and Kane Brown to reach new audiences and build brand and cultural relevance.
Apparel & Lifestyle Extension (Coca-Cola)
Expanded Coca-Cola into apparel and lifestyle categories through premier fashion partnerships.
Sustainability Partnerships (Nexii)
Built a franchise-based growth model for a start-up green construction innovator.
Global Retail Expansion (Serta Simmons Bedding)
Extended Simmons / Beautyrest brands into new regions through strategic retail and manufacturing partnerships across Europe, Latin America, Africa and Asia-Pacific.
Corporate & CPG Licensing (Kimberly-Clark × Disney Parks)
Led licensing strategy with Disney Consumer Products and Parks to expand household brands into new product and experiential categories.
Building Partnership Ecosystems That Scale
I’ve spent my career helping world-class brands and manufacturers unlock new growth through strategic partnerships, licensing, and brand extensions. From global icons to emerging innovators, I’ve led teams that transformed underused brand equity into new revenue streams, unified operations across markets, and built programs responsible for more than $2B in annual retail sales.
Through BEAM Strategy Group, I work with companies ready to scale their partnership potential embedding inside your business as a trusted leader to drive measurable, sustainable growth.
BEAM also leverages emerging Al tools for market insight, partner evaluation, and faster go-to-market decisions..
BEAM frequently collaborates with brand, creative, and licensing agencies to strengthen partnership strategy and execution.
MBA Candidate | Former Global Partnerships Executive | Featured Speaker, Partnerships , Licensing & Brand Strategy
Affiliations & Community
A lifetime of building partnerships in business and community.
Industry:
Professional:
Community & Impact:
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Corporate ERG Leadership across all companies (Women@, Multicultural@)
“BEAM exists to bring light, focus, and structure to how brands grow.”
Unlock the Full Potential of Your Partnerships
Let's identify where you are leaving money on the table and what it would take to build a partnership ecosystem that delivers measurable results.